Hi, I’m Lari!
I build strong teams, foster positive cultures, and create processes that align design with business strategy.
I drive operational efficiency, elevate careers, and deliver innovative, scalable experiences that drive business growth and long-term success.
Strategic Alignment
I craft clear visions, design roadmaps, and define trade-offs that ensure business and UX outcomes align seamlessly with organizational strategy. By balancing growth, innovation, profitability, cost savings, and operational efficiency, I lead teams to deliver impactful, user-centered experiences.
Building & Scaling Design Teams
I lead by nurturing talent, fostering a strong sense of community, and scaling design teams to drive excellence and collaboration. I’ve successfully scaled teams by over 800%, creating an environment where individuals thrive, develop their potential, and contribute to the collective success of the team.
Mentoring & Coaching
I empower growth of every designer, from interns to directors, fostering a culture of trust and high performance. Through personalized coaching, I help elevate skills, offer constructive feedback, and guide teams with empathy and confidence to reach their full potential.
End-to-End Design Leadership
I lead the full spectrum of UX strategy, research, and execution across B2C, B2B, and B2E experiences. My approach ensures that we address the right problems with precision, applying resilient processes and staying hands-on when necessary to achieve high-impact results.
Global Market & Team Expertise
Experience leading diverse, cross-functional teams and tailoring designs that resonate across cultures and markets. I also develop career paths and performance frameworks for up to 200 designers, ensuring alignment across various levels and disciplines.
Technologies & Industries
Worked with Artificial Intelligence (AI), AR/VR, mobile apps (native & hybrid), web, wearables, TV, smartwatches, natural UIs, e-commerce, supply chain, healthcare, finance, entertainment, automotive, electronics, and more.
Case Studies
Explore a selection of my past work, where design meets strategy to solve complex challenges and create impactful experiences.
What People Say About ME
⭐ ⭐ ⭐ ⭐ ⭐
"Lari is an outstanding leader and designer, combining strategic vision with a hands-on approach to deliver measurable business results. She rebuilt and led a global team of designers, driving alignment across diverse cultures. Lari mentored senior managers, improved team performance, and led UX initiatives that reduced supply chain costs by hundreds of millions while boosting team efficiency by 40%. Her leadership and expertise make her an invaluable asset, I’d work with her again in a heartbeat!"
by Jennifer Straub, Supply Chain Network Director, 2025
“Lari brings a strong strategic vision that drives innovation and enhances cross-functional collaboration to align with Supply Chain and Retail Technology Experience Design goals. She has led impactful initiatives like projects estimations and prioritization frameworks, Airtable for roadmaps, and defining UX KPIs. Lari sets a clear direction and consistently drives progress through these innovations. As an attentive listener, she fosters collaboration, provides clear feedback, and encourages active involvement in decision-making. Lari stays calm in the face of conflict, turning challenges into opportunities, which has positively influenced my approach to both work and life.”
Mahalakshmi Ravikumar, Product Design Lead, 2024
“When you think about influencer, the person that comes to my mind is Lari, a really happy, joyful human being with always a smile on her face. Gives the best advices and good objective conversations. She is a leader which I’m really happy to work with, learn from and always getting inspired by her.”
Iza Castañeda, Product Designer Lead, 2023
"Thank you for always providing directional feedback and support in team collaboration sessions. Your bright and happy energy makes the collaboration a motivational booster that allows us to conquer the Field-champion world!"
by Alicia Marin, Product Design Lead, 2023
“I've worked with Lari for a year, she is very driven and loves what she does. During the time in Samsung, her team was working on fast UX Design Innovation, product research and, mentoring new startups at an unbelievable pace and quality. For us participate in one of those research projects as "subject" or as a partner was something otherworldly fun.”
by Wagner Miranda, Engineering Lead, 2019
“I've worked with Lari at Dextra. She is such a passionate professional, very dedicated and tidy person. She has led the team doing usability and AB tests. She also was responsible for designing the screens, which she did with excellence.
Lari's work has helped me, as a Product Owner, to prioritize the Product Backlog bringing the final user's point of view, building an assertive product to this proposal.”
by Evellyn Zagui de Almeida, Product Manager, 2019
“I've worked with Lariane at Samsung Research in Brazil. We have worked in different teams, but we had many projects in common. She is very passionate and talented in UX Research, Design Service and Design Thinking. She also has very good experience in mentoring startups, helping them to find the best solution in terms of UX and Design. Besides her professional skills, she is very friendly and funny.”
by Brunno Frigo da Purificação, R&D Manager and Head of Part, 2019
Give something back to community
Mentorship has been crucial to my career growth, and I give back by offering free sessions. It’s about planting seeds of possibilities, helping others grow, and strengthening the hope to reach their full potential.
If you're seeking guidance or a fresh perspective, I am here to help!
Interested in working together?
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I can’t wait to hear from you! :)