Hi, I’m Lari, I’m a UX/Product Design Leader passionate about human interaction: how we live, connect, work, and grow through technology.
With nearly 20 years of experience, I’ve led global teams and partnered with brands like Google, Samsung, Wayfair, Bayer, Honda, L’Oréal, Caterpillar, C&A, startups and agencies to design meaningful, scalable and impactful experiences across B2C, B2B, and B2E ecosystems.
• Empower People • Drive Business Growth • Amplify Human potential
• Empower People • Drive Business Growth • Amplify Human potential
Strategic Alignment
I craft clear visions, design roadmaps, and define trade-offs that ensure business and UX outcomes align seamlessly with organizational strategy. By balancing growth, innovation, profitability, cost savings, and operational efficiency, I lead teams to deliver impactful, user-centered experiences.
Building & Scaling Design Teams
I lead by nurturing talent, fostering a strong sense of community, and scaling design teams to drive excellence and collaboration. I’ve successfully scaled teams by over 800%, creating an environment where individuals thrive, develop their potential, and contribute to the collective success of the team.
Mentoring & Coaching
I empower growth of every designer, from interns to directors, fostering a culture of trust and high performance. Through personalized coaching, I help elevate skills, offer constructive feedback, and guide teams with empathy and confidence to reach their full potential.
End-to-End Design Leadership
I lead the full spectrum of UX strategy, research, and execution across B2C, B2B, and B2E experiences. My approach ensures that we address the right problems with precision, applying resilient processes and staying hands-on when necessary to achieve high-impact results.
Global Market & Team Expertise
Experience leading diverse, cross-functional teams and tailoring designs that resonate across cultures and markets. I also develop career paths and performance frameworks for up to 200 designers, ensuring alignment across various levels and disciplines.
Technologies & Industries
Worked with Artificial Intelligence (AI), AR/VR, mobile apps (native & hybrid), web, wearables, TV, smartwatches, natural UIs, e-commerce, supply chain, healthcare, finance, entertainment, automotive, electronics, and more.
Case Studies
Explore a selection of my past work, where design meets strategy to solve complex challenges and create impactful experiences.
What People Say about Me:
"Lari is an outstanding leader and designer, combining strategic vision with a hands-on approach to deliver measurable business results. She rebuilt and led a global team of designers, driving alignment across diverse cultures. Lari mentored senior managers, improved team performance, and led UX initiatives that reduced supply chain costs by hundreds of millions while boosting team efficiency by 40%. Her leadership and expertise make her an invaluable asset, I’d work with her again in a heartbeat!"
by Jennifer Straub, Supply Chain Network Director, 2025
“Lari’s leadership was nothing short of transformative. She has a remarkable ability to guide teams through ambiguity—always stepping in with strategic direction when the path isn’t clear. She maintains a strong rapport with every designer, staying connected with their work while trusting them to grow. Her team-building and decision-making skills are some of the strongest I’ve seen, fostering a healthy, high-performing design culture. […]
What sets her apart is her relentless advocacy for design. She facilitated impactful design rituals, led cross-functional workshops to define the design vision for Supply Chain tools, and conducted extensive research projects to uncover the right problems to solve—always backed by thoughtful, actionable strategies. Her presentations were not only visually compelling but also instrumental in aligning stakeholders and influencing product direction. […]
Any team would be lucky to have Lari leading the way. She's not only a design leader but also a true mentor and visionary.”
Mahalakshmi Ravikumar, Product Design Lead, 2025
“When you think about influencer, the person that comes to my mind is Lari, a really happy, joyful human being with always a smile on her face. Gives the best advices and good objective conversations. She is a leader which I’m really happy to work with, learn from and always getting inspired by her.”
Iza Castañeda, Product Designer Lead, 2023
"Thank you for always providing directional feedback and support in team collaboration sessions. Your bright and happy energy makes the collaboration a motivational booster that allows us to conquer the Field-champion world!"
by Alicia Marin, Product Design Lead, 2023
“I've worked with Lariane at Samsung Research in Brazil. We have worked in different teams, but we had many projects in common. She is very passionate and talented in UX Research, Design Service and Design Thinking. She also has very good experience in mentoring startups, helping them to find the best solution in terms of UX and Design.”
by Brunno Frigo da Purificação, R&D Manager and Head of Part, 2019
“I've worked with Lari for a year, she is very driven and loves what she does. During the time in Samsung, her team was working on fast UX Design Innovation, product research and, mentoring new startups at an unbelievable pace and quality. For us participate in one of those research projects as "subject" or as a partner was something otherworldly fun.”
by Wagner Miranda, Engineering Lead, 2019
Give something back to community
Mentorship has been crucial to my career growth, and I give back by offering free sessions.
If you're seeking guidance or a fresh perspective, let’s chat!
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I can’t wait to hear from you! :)